Best Ways to Get New Dental Patients

It’s not always easy to get new patients to your dental practice. Dentists need new clients just as much as any other business. Whether you’re thinking about opening a new dental practice or looking to make more of an effort to grow the number of patients for your existing clinic, it’s essential to know what strategies are out there to help get you some new patients.

Here are the best ways to get new dental patients to your dental practice:

Reviews

Posting personal reviews about how great your dental practice makes it seem like you’re proud of your work, and the site visitors should see that as a sign that the office must be excellent.

Testimonials

It works particularly well if you have an excellent support staff who can offer valuable opinions on particular products or services that they’ve used, like a dental chair or toothpaste.

Be as Flexible with Payment as Possible

Offer patients payment plans if they’re paying out of pocket, so they don’t stress about how to pay their bills and accept credit cards as a way of payment.

SEO (Search Engine Optimization)

Patient email/text reminders

Many different sites offer incentives for the visitors to email or text the dentist giving out information about their needs for the time being. You can also offer free trials and discounts up to a certain point.

Patient referral program

You set up a plan to give customers free treatment to anyone who refers someone with new insurance to your practice. You can ask for referrals in many ways, such as offering a special discount if the referred person stays on their insurance for 90 days after their first visit to get their brackets removed.

24/7 Online Appointment Scheduling

Some offices will offer online appointment scheduling, which lets the clients set up their appointments. You can even automatically send them a reminder before the meeting.

Offer Teledentistry

Offer Teledentistry if you’re internet-savvy as an option for your patients, including access to live webcam consultations or even sending a text with a link to download content that they can refer to while they’re at work.

Sponsor local events in your community

To reach out more to your community, you can set up a program where you give financial incentives to people that go and volunteer. You can donate raffle tickets with different prizes like gift cards to win a free treatment.

Closing Out

You don’t have to do everything on the list, but you should use the ones that work best. Don’t be afraid to find out new best ways to get new dental patients and experiment with what works best for your practice.

Buying a Dental Practice: Complete Checklist

Purchasing your dental practice can be challenging and exciting, especially if you buy it for the first time. For the acquisition to be complete and successful, you need to put many things and parts together. You need to know a lot about the dental practice before you decide to buy it. 

Many things are involved in the buying process, and you need to be familiar with them. If you are planning on buying a practice, we have a checklist to follow that guides you in the process. Learn how to buy a dental practice with the checklist below.

What is Due Diligence?

When buying a dental practice, due diligence is the process of evaluating and investigating financial, legal, and operational aspects of the practice.

Performing due diligence is a critical part of buying a dental practice. It confirms whether your expectations align with the asking price of the dental practice. Without due diligence, you increase your risk during the buying process. Unlike other business entities with inventory and tangible assets, a dental practice is unique. When considering buying a dental practice, here’s what you should evaluate:

  • Income – this is based on the practice’s cash flow. Practices are priced based on their net cash income.
  • Assets – this includes new equipment and technology owned.
  • Staff – don’t forget to factor in the current staff, including office managers, dental hygienists, and billing.
  • Name and contact info – this not only includes business info, but also your website, social media, and other marketing assets.

Your Checklist for Buying a Dental Practice

Here’s what your checklist should include when buying a dental practice:

Hire a dental consultant

One of the best professional and financial decisions you can make is buying a practice; you need someone to evaluate everything before you make the purchase. You might not know how to buy a dental practice and what to check, especially if it’s your first time doing this. Hire a well-versed dental consultant in dental law, accounting, and business transitions. These professionals will assess everything about that dental practice, and if they find anything wrong, they will inform you. The consultants will see you through and keep you and your seller on track and ensure that you follow all legal and financial regulations.

Determine your budget or your capital

It is essential to include this on your checklist for buying a dental practice. You need to know whether you have enough capital or you will need to take a loan for you to purchase the practice. If you don’t have enough capital, you need to know which bank will lend you that money. Since you already have a consultant to handle accounting, you will ensure that he gets you in touch with various banks where you can get a loan for your dental practice. You need to start the application immediately.

Visit the Practice

Physically visiting the practice can help you get a first-hand look at the business. Here’s what to take note of

  • The building and office – make sure you take a look at the conditions, the layout, and whether any construction needs to be made.
  • Current staff – is the staff appropriate staffed as it is?
  • Patients – how happy do patients seem with the service? You can notice this through customer interactions.

Investigate the financial state of the dental practice

Do not leave this consideration out of your checklist for buying a dental practice. You ensure that you get to know about the financial state of the practice before purchasing it. Through the help of a consultant, you will be able to know about the cash flow of the practice and obtain all their financial details. Some of the financial details you should include:

  • Their current balance sheet.
  • Previous month’s cash flow (profit and loss).
  • Employees’ salaries.
  • Retirement and payroll taxes.
  • Three-year income return tax.

In addition to financials, it’s essential to get data on customers. Request data on the number of patients over the past 24 months to see a trend in business.

Negotiate

Seeking professional advice is critical. When an offer is made, investigate whether it is a good investment to buy the practice. Review the financial details listed above to see whether they match the asking price.

The dental practice purchase agreement review by the lawyer

The purchase agreement can be confusing as it contains all the terms of the purchase and that you have agreed with each one of them. The seller’s attorney can represent you with it, or the seller can give it to you. Once you get the contract, take time and go through every detail. It is better when you do it with your lawyer such that if you don’t understand anything, he will explain it to you.

In Closing: Buying a Dental Practice

After doing your due diligence and checking off the things mentioned above, and you decide on a price with the seller, you can sign the agreement and close the purchase of the dental practice.

SEO for Dentists: What Practices Should Know

Every dental practice is looking to get more patients in the door. If you’re looking to grow your dental practice, one way to do that is through SEO.

Many people may think SEO is complex, and rightfully so, with the number of factors that goes into Google’s ranking algorithm, which determines which website appears first in searches online. In reality, SEO can be simplified for dentists to take advantage of. In this article, you’ll learn what SEO is, why it’s important for dentists, and how to leverage SEO with strategies and best practices.

What is SEO?

SEO stands for search engine optimization. It is the process of improving the quality of the website in an effort to increase visibility and traffic by appearing higher in search engines like Google and Bing. For example, if someone were to search “dentist in Boston” on Google, your website is more likely to appear higher in a Google search, and users are more likely to click on it. With SEO, you do not pay to be listed in a Google search, as you would with Google advertising.

The main element of SEO is to use keywords on your website. Keywords used on your website should reflect what people are searching for to find your practice in search engines like Google. We will review the process of how to use SEO for your website.

Why invest in SEO?

Dental practices will reap the many benefits of investing time or money in SEO.

  • Build trust among your online audience
  • Organic search is (usually) the primary source of web traffic
  • Get more online bookings scheduled
  • Get more phone calls to your dental office
  • Don’t miss out! SEO can be competitive, and there are likely several dentists in your area that are also investing in SEO

Best SEO Tactics for Dentists

At this point, you may be thinking, what can I do to leverage SEO for my website? Here are some bullet-proof best practices for dental practices to use SEO:

On-Site SEO

Part of Google’s algorithm is on-site SEO, which involves using keywords and writing great content. Keywords used on your web pages should reflect what people are searching for online.

On-Site Strategies

  • Homepage – if you are a single-location practice, your homepage should be optimized for “dentist in {city/town}
  • Location pages – if you are a multi-location dental practice, you should consider having separate pages for each location. The pages should provide all the information a user needs for that location, including a map, address, phone number, and even staff.
  • Service pages – how many different services does your dental practice offer? Consider creating separate pages for each service offered. For instance, emergency dentistry, tooth extractions, dental crowns, implants, and root canals, to name a few.
  • Blog – a dental practice should also launch a blog! Google loves fresh content, and writing new blog posts is a great way to increase traffic to your website.

Off-site SEO

Off-site SEO is activities that occur outside your website that Google uses in its ranking algorithm. The biggest factor for off-site SEO is the number of websites that link back to your website. For Dentists, here are a few off-site SEO strategies.

Off-Site Strategies

  • Blogging – in addition to getting more traffic, blog articles with quality content can earn links and mentions from other websites and businesses.
  • Local directories – fill out directories online! This will get your business mentioned online and get a link pointed to your website.
  • Local press – reach out to local press for any business happenings! This could events, new hires, and more.
  • Google My Business – GMB is a useful directory because many people will use Google Maps. Be sure to fill out your profile completely, and get glowing 5-star reviews from patients.

Closing Out

Though we covered the basics of SEO in this post, we highly recommend hiring an SEO agency, consultant, or expert. The information in this article is only the tip of the iceberg, and having an SEO expert will help you improve your organic search over time. They can also help you avoid penalties from Google.

Finally, it’s important to know that SEO takes time to see results. If you do not see results in the first few months, remain patient.

Have any questions? Fortune Northeast is here to help. Our coaches provide dental marketing consulting to implement strategies that will grow your practice.