Meet Our Coaches

Don Khouri specializes in coaching dentists to be more productive and more profitable. Taking an integral approach to business and life planning, Don guides doctors and their teams through the Fortune program, enabling them to achieve greater success both personally and professionally.

He is also the author of When to Say Yes: The Five Steps to Protect Your Time, a practical guide designed for individuals overwhelmed by their responsibilities and seeking a decision framework to evaluate time requests effectively.

With over 20 years of experience in the financial services sector, Don has a proven track record in managing complex, corporate-wide technology programs from inception to completion. As a Vice President at Fidelity Investments for 21 years, his leadership roles encompassed software development, quality assurance, program management, and market data systems. Don successfully built high-performance global teams across locations from Dallas to Bangalore and led initiatives with budgets reaching up to $50 million.

His professional credentials include co-founding The Coach Forum, an organization aimed at enhancing coaching competencies, which he led from 2004 to 2007. Don was also a key member of the steering committee for Fidelity Investments Technology’s Mentoring Program, which paired over 500 technology associates seeking personal development with senior leaders. Additionally, he served as an Organizational Advisor at the Institute of Coaching at McLean Hospital, a Harvard Medical School Affiliate, where they establish the scientific foundation for coaching practices.

Don’s academic background further enriches his extensive professional experience. He holds a Ph.D. in Human and Organization Systems from Fielding Graduate University, an MBA with a focus on organizational behavior from Boston University, an MA in Human Development from Fielding Graduate University, and a BS in Management Information Systems and Quantitative Methods from Babson College. He also received a Graduate Certificate in Executive Coaching (GCEC) from the Massachusetts School of Professional Psychology and graduated from Legacy Learning Coach Training (the successor of Franklin Covey).

Don’s certifications include:

• Certified Myers-Briggs Type Indicator (MBTI) Assessment Administrator
• Certified Professional Behavioral Analyst (DISC Profile)
• Certified Getting Things Done (GTD) Internal Trainer
• Certified Linkage Leadership Coach

George Loan Baker

Executive Coach
States Covered: MA, Northeast

George Loan Baker, executive coach, engages his extensive health care experience, to help dental practitioners boost their team’s strengths. In concert with the Fortune Northeast Team, he uses the Fortune Management model to maximize the practice’s business potential allowing the doctor to focus on the dentistry they love and enjoy the lives they desire.

With 32 years of municipal fire, pre-hospital emergency health care, and disaster management experience, 20 years as Fire Chief, George now provides executive-level coaching to individuals, groups, and teams to refine their abilities, tap into the high energy within and get the results they are looking for. He is dedicated to assisting others reach their personal and professional goals.

George spent more than 25 years advocating for Emergency Medical Service Departments on patient care quality standards and insurance billing/collection regulations on a state and national level. His leadership has been recognized by the Boys and Girls Clubs of America, The International Association of Fire Chiefs, and The Commonwealth of Massachusetts. George is an Eagle Scout.

George is recognized as an Associate Certified Coach by the International Coach Federation. He is an Energy Leadership Index Master Practitioner and a Licensed Results System Practitioner.

For fun, George looks to the outdoors. He’s been spotted gardening, hiking, canoeing, camping, or playing “serious” badminton with any of his 6 children.

Brenda Loan Baker

Executive Coach
States Covers: MA, Northeast

Brenda Loan Baker engages her extensive business and sales experience, to help dental practitioners boost their team’s strengths. In concert with the Fortune Northeast Team, she uses the Fortune Management model to maximize the practice’s business potential allowing the doctor to focus on the dentistry they love and enjoy the lives they desire.

Bringing over 20 years of sales, marketing, and finance experience spanning many sectors including corporate and international organizations, regional businesses, and non-profits, Brenda has a breadth of knowledge to address a wide range of business development needs.

Brenda has a special interest in partnering with women and minorities in normally male-dominated industries like STEM, finance, and law, to help them become more confident, visible, and influential leaders. It is Brenda’s passion to assist women and minorities in building greater confidence, improving their communication and public speaking, so they can lead with strength and compassion, and become a role model for women to follow. Leading them to dream bigger, achieve their goals with or without a female mentor, and blaze a path of leadership combining all of their qualities including the feminine ones.

Brenda is recognized as a Professional Certified Coach by the International Coach Federation. She is an Energy Leadership Index Master Practitioner and a Licensed Results System Practitioner.

For fun, Brenda loves to move. She is working on improving her sprint triathlon abilities. She may be Irish dancing, hiking, bicycling, camping, or laughing with any of her 6 children.

Miranda Brooks

Executive Coach
State(s) Covered: NJ, NY, Tampa Bay

As an Executive Coach with Fortune Management Miranda Brooks brings over 15 years of dental experience and an entrepreneurial mindset to her coaching clients. Her coaching style reflects her passion for helping others and empowering them to reach profitable goals while providing tools for professional, personal and financial success.

In addition to the extensive leadership training with Fortune Management, she began her career as a dental assistant, completed her Bachelors of Science in Dental Hygiene from the University of New Haven, and began teaching at her alma mater. She’s worked in many different dental environments from nonprofits, private practices, and high-end fee-for-service offices. From time to time, Miranda contributes to RDH Magazine as a published writer. As a western MA native, she is committed to personal development as a multi-passionate entrepreneur and Certified Zumba Instructor. By incorporating the Fortune Management Systems, she focuses on compassionate leadership, accountability, profit goals, and enhancing the work-life-balance experience so that her doctors and teams acquire the management expertise and resources to achieve and enrich their personal and professional lives.

When Miranda is not coaching, she is working on the big screen as an accomplished TV/ Film actor. Her credits include hosting on WFLA DaytimeTV on NBC, Law & Order SVU, Happily Never After, various national commercials, voiceovers, and several indie features. She enjoys traveling and experiencing different cultures and foods. Miranda lives with her significant other and tuxedo cat Margot where they love to watch movies and cook for family and friends.

Frank Clark

Executive Coach
State(s) Covered: NY, NY, CT

Frank Clark is an Executive Coach and Business Consultant.  Frank is an expert in dental mergers, acquisitions, sales and transitions, working on dozens of dental practice transitions, helping clients successfully navigate legal, administrative, financial and logistical challenges. 

He is a visionary leader and multiple entrepreneur with proven business and finance skills and demonstrated senior management expertise in a variety of companies and industries throughout his career.  He has four decades of experience in finance, raising capital, high stakes negotiations, project management, building teams, commercial real estate, investments, startups, and business development. 

Frank co-founded Game On Golf Center, the premiere golf practice facility in Westchester County, NY.  He is also the original co-founder of CytoSorbents, Inc.(NASD: CTSO), a medical device company that has developed a novel hemoperfusion device for blood purification used in critical care medicine and cardiac surgery.  Frank raised more than $50 million for the company and established critical relationships with Fortune 500 business partners and medical thought leaders.   

Frank also worked as a financial advisor and wealth manager for seven years, and was previously a financial analyst in quantitative equity research for Merrill Lynch, Drexel Burnham and Templeton Global Investors.  

As an Executive Coach, Frank is a Certified Trainer and Master Practitioner in NLP.  He is an avid reader and has also extensively studied behavioral economics, behavioral finance, marketing psychology, and the psychology and language patterns of influence and persuasion.  

Frank earned an MS in Real Estate Development and Investment from NYU and a BA in Mathematics from Fordham University. 

I have coached at the highest level in sports and business including Super Bowl Champion Pete Carroll, the New York Yankees, and senior leaders of GE and ITT.  

Frank Clark is who I turned to when I needed coaching. He helped me understand how I was getting in my own way and develop simple, yet powerful, strategies for achieving my goals. I highly recommend him.

~ Sean Brawley, Master Coach; President – The Brawley Institute

I highly recommend Frank Clark as both a Business Consultant and Executive Coach. He helped coach me to secure my current position as a senior executive and negotiate an attractive salary.  Once I got the job, I immediately hired Frank as a consultant to help me prepare business plan that helped us secure $9 million in financing to complete a major acquisition and expand our business substantially. 

Frank’s incredible knowledge of business and human behavior shines through in every situation. While working with Frank you will find excellence, compassion and a seemingly endless resource of top quality information.

Frank is effective at communicating, leading and teaching. He is an eloquent speaker with priceless business acumen. With his abilities, adaptability, and dedication, Frank will lead you to your outcome no matter what it takes. Again, I highly recommend working with Frank Clark. 

~ Mike B., COO, CIO of a multi-million-dollar medical imaging practice in NY Tristate area

Mariana Diaz

Executive Coach Mariana Diaz
Boston, MA

Mariana Diaz desires to lead and motivate others toward accomplishment. Prosperity has many forms and changes from person to person. While individual growth can be challenging, it can also be an ideal opportunity to harness innate strengths and self-generated insight. Mariana’s collaborative effort aims to leverage her client’s strengths in the service of sustaining growth and development as a leader using feedback and professional data. She has the spirit to help her clients manifest their ideal vision of success while achieving their goals.

Mariana possesses over seven years’ worth of evaluated dental hygiene experience, which is her superpower! While presently practicing, Mariana strives to motivate her patients to achieve their oral health goals and is dedicated to high-quality standards of care. Her acquired skills to thoroughly assess patients, critically think, and utilize problem-solving strategies related to comprehensive care pushes Mariana to become a frontrunner as a dental Executive Coach. She also attained the position as a clinical instructor at the Forsyth School of Dental Hygiene in Boston, MA. Here, she actively guides and encourages her students to reach for excellence both clinically and professionally.

Ayla Narayan

Executive Coach
State(s) Covered: NY

As a coach for Fortune Management, Ayla strives to have an open, honest dialogue with her clients; always with the aim to guide and encourage individual passion and success. She believes concrete, measurable results can be achieved with dedication and discipline. All of the best players have coaches to help them see what they are missing. By adopting the Fortune Management system dental teams can grow as a whole while individually becoming more satisfied professionally and personally. She believes that life is about learning and self-improvement. She has over 17 years of experience in the dental field; starting as a dental assistant and then graduating with her A.S. in dental hygiene by the time she was 19.

Throughout those years of experience, she has dedicated time to achieving a B.S. in dental hygiene and pursuing her graduate work in Public Health and Education. Her professional life started with a drive to help enrich peoples’ lives by educating them about their health and treating their healthcare needs. After many years of clinical practice throughout several successful New York practices, she realized she could serve an exponentially larger group of people by devoting her career to coaching professionals to achieve their goals and in turn, their patients. She has served as a member of a board of dental professionals to develop a dental hygiene program at Plaza College in Queens and has had the opportunity to work with students at the college level to help hone their dental hygiene skills. Education, both personal and professional, will always be her passion.

Ayla is an avid traveler and loves to be immersed in different cultures and ideas. She believes life is about perspective and the more angles you can see, the clearer the view becomes. She lives in New York with her husband Sid where they spend their time eating good food, doing Bikram yoga (to compensate for all the good food), riding bikes, hiking, and visiting the beautiful nature when they can get out of the city.

Chris Salem

Executive Coach
State(s) Covered:CT, NY

Chris Salem is an Executive Coach who helps Healthcare professionals and their staff gain clarity about their value statement as it aligns with their vision and inspires the whole team to be accountable for results. Following the unique Fortune Management System, Chris takes an integral approach to a business and life strategy. His knowledge and coaching expertise helps them to become more productive and profitable in an interdependent work environment. Offices who go through the program find increased success both in their personal and in their professional lives.

Chris has mentored and consulted with entrepreneurs, business leaders, sales professionals, and companies overall to build and protect their brands by raising their level of influence as trusted advisors to maximize their results. This starts from the inside out building your level of influence by shifting from a fixed to growth mindset and adopting a process to scale your business through mastering the art of influence.

Chris is also an accomplished business & emotional intelligence strategist, world-class speaker, award-winning author®, certified mindset expert, radio show host & media personality, and wellness advocate. He has worked also with individuals around the world including business leaders from organizations such as JP Morgan – Chase, Ralph Lauren, UTC – Pratt & Whitney, Raytheon, Microchip Technologies, Anthem, US Consensus Bureau, United Healthcare, Laticrete Corporation, Hubbell Corporation, Conning & Company, and NYPD Forensics Department including universities such as University of Hartford, Bay Path University, Worcester State University, and spoke on overcoming limiting beliefs for peak performance at Harvard University’s Faculty Club.

Chris is the originator of the term Prosperneur™—an individual whose health and wealth are in alignment in a way that leads to true prosperity. His book Master Your Inner Critic / Resolve the Root Cause – Create Prosperity addresses this and went international best seller in 2016. He also co-authored the recent edition to “Mastering the Art of Success” with Jack Canfield. His weekly radio show Sustainable Success is part of the Voice America Influencers Channel.

Joanne Newborn

Executive Coach
State(s) Covered: NJ, NY,CT

As an Executive Coach with Fortune Management Joanne brings nearly 20 years of corporate experience within international companies in the Wine & Spirits Industry – from those that were family-owned for generations to large publicly traded companies. As a Corporate Director, she managed many teams; her expertise is in the areas of Sales and Marketing, and she has been responsible for P&L budgets in excess of $38 million dollars. As business landscapes changed, she became proficient in predictive data and analytics. She earned her MBA, from Penn State University and is a member of the Beta Gamma Sigma Honor Society.

Joanne Newborn uses a blend of Eastern & Western Methodologies in her coaching practice – combing hardcore Business Strategy with Jungian Theory and Eastern Philosophy. She focuses on the importance of client relationships and workplace teamwork – discovering individual strengths within a team and maximizing them to serve the complete vision of a business. She also works with finding hidden “gifts” in the unconscious mind, driving teams to be as dynamic (and profitable) as possible.

Joanne became a Certified Leadership Coach in 2018 and began her own passion project working with professionals and entrepreneurs. One of her biggest discoveries is that most people struggle to enjoy a healthy work/life balance. She is a specialist at finding the barriers that inhibit individuals from living life to the fullest and works with them to design solid action plans that create the desired balance.

She is a published writer on the topics of Leadership and Mastering the Mind and teaches lessons on Leadership in her weekly video series, “Leadership Dolce: Sweet Morsels of Wisdom”. In her personal time, Joanne enjoys international travel, is a foodie, and a tiny bit of a wine snob. You can often find her at the gym practicing yoga, Pilates, dance & barre classes. She continues to deep dive into her own mind, through having her own coaches, and taking courses in Jungian Psychology, Eastern Philosophy, and Growth Mindset Methods. She loves to learn and grow, and if you are curious she might tell you about her former life as an actress, hand model, and stand-up comedian. She is grateful for nearly everything.

Nicole Devlin

Executive Coach
State(s) Covered: NY

Nicole Devlin capitalizes on the diversity and strength of her 20+ years of experience helping health-based businesses and service practitioners. She brings a passion and enthusiasm gained from her roles as a Leadership Coach, Chief of Staff, Sales Manager, Director of Marketing, Communications Manager and Chief of Operations to help dentists succeed and grow their practices in alignment with creating an extraordinary life. Practically and effectively, Nicole helps practitioners master the power to achieve their professional goals. 

Nicole has delivered training on coaching & conflict skills, teamwork, assertive communication and prioritization. The strengths gained from these skills enable her to help Fortune Management clients increase their potential for developing their business while enjoying the fruits of an all-around successful dental practice.

Nicole has an MBA in International Marketing Management and a BA in Liberal Arts/Communications from Mills College. She is also an International Coach Federation Professional Certified Coach.

In her free time, Nicole mentors young women around self-esteem and emotional intelligence. She is an active swimmer, bike rider and triathlete who also loves 80s music dancing. 

Patricia Cruz

Executive Coach

Patricia Cruz is a certified coach, speaker and trainer through Maxwell Leadership. Growing up with a number of dentists and orthodontists in her family, she considered the dental profession from a young age. Following what she was passionate about, she began managing dental practices after graduating from the University of Florida in 2013.

Patricia brings 10 years of experience in the dental industry. With a focus on leadership and management, she helps dental professionals and their teams develop their skills and achieve their goals. Patricia has a proven track record of helping practices grow their revenue, improve their team dynamics, and streamline their operations in multi-specialty and multi-location practices. Patricia works closely with her clients to develop customized strategies that leverage their strengths and address their specific challenges.

Whether you are looking to take your practice to the next level, or simply looking for a fresh perspective, Patricia can help get you there. Patricia’s compassion for people motivates her to run the extra mile with her team. She is a dynamic and engaging speaker and has a passion for helping others reach their full potential.

Patricia lives in Manhattan, NY and enjoys spending time with her husband and family. She is an avid learner and a student of emotional intelligence and personal development.

Roberta Pellant

Executive Coach

Dr. Roberta A. Pellant is an Executive Coach dedicated to helping dentists clarify their vision and empower their teams to achieve it. With her extensive experience and holistic approach to business and strategic planning, Bobby equips dental professionals with the knowledge to boost productivity and drive revenue growth, leading to success and excellence in every aspect of their lives.

With over 25 years of experience in higher business education, teaching across management, marketing, human resources, and communication, Bobby brings a wealth of knowledge to executive business education. Her background includes international lecturing and a notable tenure as an MBA Professor. She holds a doctorate from St. Mary’s University in Leadership with an emphasis on Organizational Behavior and a 3-year post-doctoral certificate from Harvard Extension in Corporate Sustainability and Responsibility, further enhancing her credentials in executive coaching.

Bobby has successfully founded and developed two companies. As the founder of Roberta Pellant Consulting, established in 2008, Bobby has worked with a range of clients from emerging start-ups to Fortune 500 companies. Her areas of expertise include business planning, strategy, client relationships, sales processes, marketing, and leadership development. Bobby’s second company, The Business Success Institute is passionate about helping individuals and organizations achieve their full potential. As the founder, she believes that business success is not just about profits; it’s about building meaningful relationships and fostering a heart-centered approach to business.

Bobby’s commitment to professional development and executive coaching is further demonstrated as her expertise has been featured in major media outlets such as ABC Chronicle, Wall Street Select, Yahoo! Finance, Market Watch, and International Business. She is a certified leadership coach and cultural assessment practitioner by the Barrett Values Centre, offering executive leadership coaching that fosters both personal and organizational success.

An accomplished author, Bobby is #1 international best-selling author multiple times in five countries and has numerous publications on leadership. Her insights have resonated widely, earning her speaking engagements as a Keynote and TEDx Speaker. Additionally, she is considered a Top Leadership Voice and Top Executive Coach Voice on LinkedIn.

Through her tailored coaching approach, Bobby helps guide doctors and their teams towards achieving the results they want to see, whether that be profitability, acquisitions, or streamlining business processes efficiently. Her 360-degree approach ensures that both dental practitioners and their teams thrive amidst change, driving sustained growth, to ultimate success.